Should you wait until you fundraise to invest in PR? The short answer is a resounding no. Here's why.

Let this year be where your brand's story becomes not just told but celebrated.

Younger generations are buying from people they trust and who provide value — not brands. They are buying from thought leaders.

Making a brand a household name requires unwavering commitment. Does your PR team have fervor and devotion?

If you’ve ever worked in or with PR, you know that accessibility is a major buzz word that is thrown around left and right. So let’s talk about that: what makes a trend or lifestyle accessible? Enter "dupe culture," a phenomenon that, in recent years, has absolutely exploded in popularity predominantly due to social media (ahem, TikTok.)

The Public Relations game isn't what it used to be, and gone are the days where conventional agencies can skirt past the bottom line. Today's landscape demands PR strategies that are as dynamic as the brands they aim to promote. As an industry, we are seeing less old-school spin doctors pumping out the bare minimum with outdated PR plans and bland earned media campaigns, and more nuanced strategy that incorporates tailored analytics that tie back to ROI and sales.

While women constitute half of the population, they are significantly underrepresented in leadership positions, constituting only a quarter of C-level executives at the top 1,000 U.S. companies and just 31.7% of top executive positions across industries. Despite this lack of representation at the highest levels, women wield significant economic influence, driving 70-80% of all consumer purchasing decisions.

Shopping behaviors are steadily shifting toward online platforms and, when you boil it down, Black Friday and Cyber Monday alike can drive some serious revenue back to your brand’s e-commerce website - and quickly.